Watsonville

Market Insights

Watsonville is a city in Santa Cruz County, California, United States. The population was 51,199 according to the 2010 census. Located on the central coast of California, the economy centers predominantly around the farming industry. It is known for growing strawberries, apples, lettuce and a host of other vegetables. Watsonville is home to people of varied ethnic backgrounds. There is a large Hispanic population, as well as groups of Croatians, Portuguese, Filipino, Caucasian, Sikhs, and Japanese that live and work in the city.The Pajaro Valley, wherein Watsonville is located, has a climate that is around 60 to 70 degrees Fahrenheit throughout the year. This climate makes Watsonville an attractive coastal environment for the neighboring inland communities with very hot summers. The Pajaro Valley Unified School District has an attendance of about 18,000 students kindergarten through 12th grades.